Law firms in Akron, Ohio that rely solely on traditional SEO are already behind — AI-powered search engines like Google’s AI Overviews, ChatGPT, and Perplexity are now answering legal questions directly, and your firm needs to be the source those tools cite. Generative Engine Optimization (GEO) is the discipline that gets your firm’s expertise into those AI-generated answers, not buried beneath them. If your phone has gone quiet while competitors seem to have a steady stream of new clients, this is worth your attention.
